We are hiring a Head of Growth to help us build an audience and expand beyond our community of early adopters. As the Head of Growth you will create our marketing strategy and coordinate the marketing team (3 full time) in executing it. You will unify our product/networks brands and position us as the link between the millions of Bitcoin holders and the exponentially growing DeFi ecosystem. Your ultimate goal is to create trust in our brand and accelerate adoption by ensuring new partners have heard of us ahead of conversations.
You are the perfect candidate if you have a successful track record in growth marketing roles in (fintech and/or blockchain) start-ups. You know how to stand out from the crowd and activate communities, building up and maintaining momentum. You are used to fast execution while retaining high communication standards, and know how to utilize tools to measure and react to market sentiment.
What you will do
Define the overall marketing strategy and lead execution thereof
Collaborate with strategy, business development, and community to align the marketing strategy with projects goals and values
Manage projects across marketing to ensure they are prioritized, on track, and delivered on time
Set overall marketing budget together with strategy and operations, determine the budget for each project and ensure this budget is met
Monitor market trends, research markets, user insights and competitors' activities and incorporate these into an overall marketing strategy
Analyze and track marketing performance
Coordinate logistics and assist with operations for marketing projects
Experience in a senior marketing role, ideally with a community-driven fintech startup and/or blockchain project
Proven ability to develop and execute marketing strategies
Analytical and data-driven approach to building and nurturing technical communities
Firm grasp of all aspects of marketing
Excellent understanding of go to market strategies for a blockchain project
Comfortable prioritizing in a fast changing environment
You have an interest in the emerging DeFi space
Excellent English communication skills
Experience working in a fast-growing early-stage marketing team
We are an early-stage blockchain startup, envisioning a future anyone can use any digital asset on any blockchain, trustless and without limitations. Our flagship product is interBTC - a 1:1 Bitcoin-backed asset, collateralized, interoperable, and censorship-resistant. interBTC enables everyone to invest, earn and pay with BTC on any blockchain, realizing the true free nature of Bitcoin and decentralized finance.
We are a team of 20 (and growing), distributed globally across Europe (primary time zone), North America, and Asia.
We live decentralization and transparency. We’re 100% remote, all our code is open source, our products are community-owned and backed by top-tier research. We are dedicated contributors to advancing Bitcoin & blockchain tech since 2015 and believe in the potential of a community-owned financial system, through hype and FUD
Solve novel problems
Allowance for a co-working space